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3 expert tips for embedding Business Continuity into your organization


Mathilda Jansson

Author: Mathilda Jansson

Bio: Mathilda Jansson is a Senior Consultant with extensive expertise in Resilience, Crisis Management and Business Continuity. Mathilda has led several projects for international organizations including the European Central Bank, ASOS, Euroclear, and the Swedish National Emergency Services SOS Alarm, as well as leading the Swedish Leadership delegation to Japan in 2023 to meet with the Japanese Prime Minister and Royal Family.

Business Continuity must be embedded in an organization from senior management through to junior level. When it’s part of your processes and your culture, your business will be the benchmark for others to follow.

Business Continuity expert Mathilda Jansson explains more and offers three ways to truly embed Business Continuity into your organization.

Successfully embedding Business Continuity

It’s no secret that the companies that have successfully embedded Business Bontinuity into the organization are better equipped to manage disruptions than those that haven’t. Achieving this across the organization, however, is easier said than done.

Imagine an organization where Business Continuity is given the same level of attention as health and safety and staff have the same level of awareness around business continuity as information security. Let’s just say, we’re not there yet…

But, that’s not to say we shouldn’t persevere. There was a time when health and safety and data security were overlooked in organizations, too.

Business Continuity is business critical

Business Continuity is business critical and, as Business Continuity Management (BCM) experts, we must work towards achievable goals as part of the embedding process.

To do this, we have to understand the organization – its dependencies and critical needs – as well as the current Business Continuity capabilities. Importantly, we must also accept that embedding Business Continuity into business-as-usual can only be fully achieved if it’s done on both a practical and a cultural level.

In my role as a consultant, I support many large international organisations headquartered both here in the UK and abroad. Embedding Business Continuity best practice across an organization seems to be a recurring challenge, and one that the 4C team is often asked to support clients with.

“Obviously, there is no silver bullet for this and the ideal method will differ depending on the size, structure and Business Continuity maturity level of an organization.”

Mathilda Jansson, Business Continuity Consultant – 4C Strategies

Build continuity into your organization

If you want to kickstart business continuity or get support to embed it into your organization, we can help. Get in touch today to find out more.

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3 ways to embed Business Continuity

As a rule of thumb, success will only be achieved through a collaborative approach to business continuity, and within this, there are three important considerations for any embedding strategy:


Ensure senior management buy-in

This can be achieved, for example, through continuous programme briefings and workshops.

If senior management is not fully committed to Business Continuity, there will be times when you feel like you’re swimming against the tide. Involving senior management in the process will give them a better sense of the importance of Business Continuity Management, while bringing potential vulnerabilities that require allocated resources to their attention.

Senior management buy-in will also ensure that Business Continuity is aligned with the organization’s strategic goals and culture as well as being included in any relevant agendas moving forward.


Identify and train business continuity champions

Invest time and resources in the teams and individuals who will continue to develop and deliver BCM into the future.

Cultural change takes time and champions will be the drivers of it, with the support of senior management. Giving them the tools to impact change and deliver results will help their and your cause moving forward.


Keep it simple

Business Continuity can seem complex for anyone who isn’t already an expert.

If you strive to present BCM in a language that the organization understands – one that is fit for purpose and not full of business continuity lingo – you remove the complexity and make it more approachable.

Successfully embedding business continuity is about understanding the organisation and its BCM maturity, and as such, adjusting the level of ambition and priorities accordingly.

Building BCM with energy-giant Uniper

Learn how 4C created and implemented an ISO22301 standardised Business Continuity Management methodology with international energy provider Uniper.

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Reap the benefits of organization-wide Business Continuity Management

If you can implement these simple but effective tips, embedding Business Continuity will become easier and its advantages greater. These benefits include fewer escalating incidents and improved responses to disruptions. In turn, this generates cost-savings and improved confidence in the organization by all stakeholders.

video play

Short on time? Watch the video for the quick summary from Mathilda Jansson


How can we turn Climate Risk into business opportunity?

4C Strategies’ Cecilia Skarne shares her analysis of the current Climate Risk landscape and offers a view into how businesses can integrate climate-related risk management into business process

Nature’s impact on business value is inarguable

Alarmingly, studies indicate that we are on track to exceed the 1.5°C warming threshold within the next five years, while human activities continue to contribute to the alarming decline of nature.

Just as investors and other stakeholders are holding companies accountable for reducing greenhouse gas emissions, it’s becoming evident that businesses will soon be expected to go beyond that and address a broader range of nature-related risks.

I cannot overstate the importance of Climate Risk on long-term enterprise value, the global economy, and society as a whole. The degradation of natural systems poses a genuine threat to organizations worldwide, as their survival depends on healthy ecosystems.

These nature-related risks encompass a wide array of environmental and ecological impacts that are linked to a mind-boggling $44 trillion in economic value generation, representing nearly half of the global GDP according to the World Economic Forum. Industries such as oil and gas, food and beverage, mining, and transportation are particularly vulnerable, as the risks they face currently outweigh the available mitigation options.

Every industry faces climate-risk

However, nature-related risks affect all businesses.

The financial risks associated with nature loss are extensive and multifaceted, ranging from potential asset damage, disruptions to production and supply chains due to ecosystem degradation, and escalating policy, legal, and market risks. The imposition of financial penalties for harming nature is also becoming increasingly tangible.

With this in mind, I believe it is crucial for business leaders to incorporate nature, in addition to climate, into their resilience planning.

3 key factors for Climate Risk

To realize the positive value of nature and address these risks effectively, businesses must consider the following key factors:


Understand the broader set of risks to your business

It is essential to comprehend how nature interacts with your business throughout the entire value chain. This understanding aligns with the requirements set by the TNFD.

While businesses often focus on risks within their operational boundaries, the impacts of nature loss and climate change extend beyond those boundaries. Therefore, a comprehensive assessment of risks must take this broader perspective into account.


Explore opportunities

Forward-thinking companies are reimagining their supply chains to enhance resilience, transparency, and mitigate disruptions. Identifying nature and climate hotspots where negative impacts occur can also reveal opportunities for operational efficiencies, leading to carbon and cost savings.


Plan for the worst-case scenario

Disruptions to the natural environment can impact not only your operations but also your locations, employees, customers, and clients. It is crucial to have a plan in place to support the locations and people your business relies on. Testing crisis management plans becomes crucial, as vulnerabilities may not be immediately apparent to the business.

How far are you in your sustainability journey?

Meet the climate-related business challenges ahead with Exonaut Resilience. Learn more about the user-friendly, end-to-end platform designed to help you tackle the challenges of climate change.

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Building Climate Resilience is mission-critical

Building resilience to climate change and nature loss is vital for businesses. They should explore alternative suppliers or routes for critical products and services and develop response plans to ensure uninterrupted operations. By integrating nature-conscious processes into strategy, organizations can mitigate risks, capitalize on opportunities, and contribute to sustainability.

Climate technology takes center-stage

The Exonaut Climate Resilience platform provides a comprehensive solution for proactive climate resilience and sustainability. It assists businesses in reducing carbon emissions, adapting to climate change impacts, and leveraging climate-related opportunities. By incorporating nature into their strategies, organizations can mitigate risks, seize opportunities, and work towards a sustainable future.

The establishment of standards for managing nature-related risks is following a similar trajectory as those set for addressing climate change. These reporting standards are crucial in driving transparency, accountability, and action in managing nature-related risks. They provide guidance for businesses to effectively assess, disclose, and address their impact on the environment and ecosystems.

To provide a clearer overview, I’ve listed below some of the relevant reporting standards we can help you to report against:


Taskforce on Climate-Related Financial Disclosure (TCFD)

This framework focuses on disclosing climate-related risks and opportunities in financial reporting.


Taskforce on Nature-Related Financial Disclosure (TNFD)

Building upon the TCFD framework, the TNFD aims to extend reporting requirements to include a broader range of nature-related risks and opportunities.


Corporate Sustainability Reporting Directive (CSRD)

Within the European Union, this directive mandates large companies to regularly report on their environmental and social impact activities, including major environmental factors and dependencies on climate, air, land, water, and biodiversity.

Are you report-ready?

Learn the 10 steps to become climate report-ready, how to identify emissions Scopes across your organization, and take advantage of new climate-related business opportunities.

Get the guide

In summary: Integrating business and nature is our best hope

Nature holds a significance that goes beyond mere economic value, encompassing intrinsic worth that cannot be measured in monetary terms.

It contributes to the well-being of communities by fostering a sense of connection and belonging. Nature provides solace, inspiration, and cultural significance, enriching the lives of individuals and communities alike.

Natural ecosystems, such as wetlands and forests, play a crucial role in mitigating disasters. They act as natural buffers, absorbing and minimizing the impact of floods, storms, and landslides. Embracing nature-based solutions, like green infrastructure, allows us to manage disaster risks sustainably while enhancing community resilience.

Protecting natural habitats is essential for maintaining ecosystem balance and providing valuable resources for human communities. This also ties in with species conservation efforts contribute to the long-term stability and sustainability of our environment. By valuing and integrating nature into our business strategies, I believe we can build a more resilient, prosperous, and sustainable world for ourselves and future generations. Let us embrace our responsibility and take action today.

How to build Cyber-Resilience

4C Strategies integrate IT risk, disaster recovery and crisis management, to go beyond mere technological solutions towards an organisation-wide culture of cyber resilience. Book a free consultation with one of our consultants to discuss your requirements.

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