The pandemic has put extreme demands on cities’ Crisis Management Teams to respond, and 4C Strategies were approached by multiple cities to aid in the strengthening of their response.

TUI, the largest travel company in the Nordic market, has systematically strengthened its risk and crisis capabilities over many years. 4C Strategies have been a strategic partner of TUI since 2006. We met with Klas Lindström, Deputy CEO at 4C Strategies, to talk about the special relationship between TUI and 4C Strategies.

The NATO Strategic Communications Centre of Excellence (NATO StratCom COE) has partnered with 4C Strategies, developing a model to evaluate risk when implementing mitigating measures against hybrid threats. “We're always looking to sharpen the tools available to counter hybrid threats. The work with 4C Strategies has developed our understanding of how to assess vulnerabilities and risks related to public opinion and political decision making” said Ben Heap, Senior Expert at the NATO StratCom COE. “Establishing risk mitigating barriers in a structured way to lessen both the probability and consequences of hybrid threats is something that is at the core of our mission to build a safer society” said Jonatan Jürisoo, partner and senior consultant 4C Strategies.