Crisis Management

Facts and Assumptions Model

  • 4C Strategies have developed a simple crisis management model, which establishes a situational overview as the basis for strategic decision-making. This model is currently being used as a decision support tool for our customers, and 4C Strategies itself, to more effectively assess, direct and communicate COVID-19 response efforts.

The 2x2 matrix consists of Facts, Assumptions, Direction and Communication, which are continuously updated by the crisis management team as events unfold.

  • Facts are what we know has happened – no speculation – and what measures have already been taken.

  • Assumptions are crucial – they reflect what we do not know for certain, but the way in which the event is likely to develop. Assumptions must be verified or reconsidered at every stage of the crisis decision-making process.

  • Direction is about what we want to achieve – our goal and strategic priorities, without micromanaging the operational response.

  • Communication is about what we communicate, externally and internally, including the target groups for those key messages.

Below you will find a number of freely available resources that are provided to assist organisations maintain their resilience during the coronavirus pandemic and other crisis situations. This includes an editable template of the 4C Facts and Assumptions Model as well as an example of how we as a company are using the model internally. We hope that these resources will be helpful and we are ready to assist with any of your questions or specific needs as the situation evolves.

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    4C Fundamentals of Coronavirus Response

    Tangible measures to mitigate coronavirus risks, uphold critical processes, and respond to incidents. Click on the images below for more information on each of these areas.

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