4C Strategies (4C), a leading global provider of organisational readiness and training management solutions, expands its international presence with a new location in Brisbane, Australia. The new office will serve existing customers and drive expansion in the region, building on a long-standing relation with the Australian Armed Forces.
In connection with the establishment of the new Australian office, 4C has appointed Miles Macdonald as 4C´s Regional Manager, formerly a New Zealand Army Officer and Cubic General Manager Australia & New Zealand. 4C´s Sales Manager Josh Rice, a former British Army Officer and Operations Manager at Goldman Sachs, also joins the Australian office.
The Australian and wider APAC market is an important growth market for 4C Strategies, with clear training and preparedness requirements within both the military training space, but also in a range of areas including disaster management and response, and corporate crisis management.
4C has a proven growth strategy of market entry into regions through its military client base, and growing sales and operations from there. In the UK and US, for instance, the British and US Armies were the initial Exonaut software customers in their respective regions. Today, 4C continues to work with the armed forces as well as critical public sector organisations, banks, insurers and communications companies in those markets.