4C Strategies named Official Supplier to FIS Alpine World Ski Championships in Åre 2019
4C Strategies named Official Supplier to FIS Alpine World Ski Championships in Åre 20192018-02-22
From February 4-17, 2019, the best ski racers on the planet come to Åre, Sweden, to compete. The World Championships will attract 700 million television viewers and 120 000 visitors watching the 600 competitors from 65 countries.
– “Through the partnership with 4C Strategies, we secure an international leading expertise with a local presence”, says Niklas Carlsson CEO of Åre 2019. “At this level, when the world is watching, there is no margin for error.”
4C Strategies supports the organiser Åre 2019 to identify and handle risks that can threaten the World Championships, to increase the robustness in critical processes and to build a world class crisis management capability. Moreover, the company is building readiness in adjacent events in Sweden such as the Audi FIS Ski World Cup City Event in January 2018 and the Audi FIS Ski World Cup Finals in March 2018.
– “4C Strategies has delivered risk and crisis management solutions for a number of high-profile global events, including the 2012 London Olympics and Eurovision Song Contest, responding to the growing need for comprehensive Event Readiness solutions as a complement to traditional security management”, says Klas Lindström, Managing Director at 4C Strategies Nordic.