4C Strategies has been working with Oatly since 2018, partnering with the oat milk company through an exciting period of global expansion. Jonatan Jürisoo from 4C and Linda Nordgren from Oatly explain how to successfully increase crisis management capability within a constantly changing organisation.
Hello, Jonatan, you are the account manager for Oatly, tell us a little bit about yourself
Jonatan: “I am Senior Consultant and Head of Group Sales and Marketing Operations at 4C Strategies, and have worked at the company for over ten years. During this time, I have had different leadership roles, and also provided customer support in many different sectors. At 4C Strategies, we believe it to be very important that those in leading positions, including CEOs, should also work closely with our clients on projects. Before joining 4C Strategies, I worked on security policy and climate-related issues at the Swedish Ministry for Foreign Affairs and at the Permanent Mission of Sweden to the UN in New York.”
But today, we’re here to talk specifically about Oatly, how is the partnership working out for you?
Jonatan: “It’s working out really well. We are two companies with a very clear focus on results, innovation and quality, so it feels like we are well suited to each other. Oatly are currently in a phase of hyper growth, in which they are entering new markets and therefore want to rapidly increase their incident and crisis management capability. I’m very impressed with Oatly’s level of ambition; quality is their watchword and they have taken on this rather challenging task with enthusiasm.
Generally speaking, my experience thus far is that whatever Oatly does, they do it well. To a certain extent, they have compliance-related reasons for increasing their focus on incident and crisis management, but my general feeling is that they are doing this because they really do want to improve as they navigate the challenges that come with growth. And this is in the company’s DNA, so to speak.”
Hi Linda, what is the background to your partnership with 4C Strategies?
Linda: “A lot has happened at Oatly in recent years. We’ve gone from being a small company with just an office and factory in Landskrona, to a global company. Our incident and crisis management plan was no longer adequate for a global, dynamic, constantly changing organisation. We needed a new model that could grow with us, and that could work throughout our organisation. I have worked with 4C Strategies before and felt that, with its solid track record, it was a good partner for us.”